OUR Mission

Bike Santa Cruz County promotes bicycling through advocacy, education and community building.


Bicycling in Santa Cruz County is a safe, respected, convenient, and enjoyable form of transportation and recreation for people of all ages and abilities. Santa Cruz's comprehensive bike network provides access to all natural and urban destinations within the County, as well as connections to other regional and national transportation systems. Bicycling is a key contributor to an active community, a strong economy, and a well-protected natural environment. At Bike Santa Cruz County we continue this work to transform our streets into vibrant public spaces that accommodate all users.


Learn more:

Learn more about our history and accomplishments, goals and strategies.

Strategic Plan 2013-2018


Contact US:

PHONE                                     EMAIL                                                                       MAIL                                       

(831) 425-0665                       director@bikesantacruzcounty.org                     Bike Santa Cruz County
                                                                                                                                 333 Soquel Avenue
                                                                                                                                 Santa Cruz, CA 95062




Janneke Strause - Executive Director

Janneke is the new Director of Bike Santa Cruz County, previously holding the Events & Membership Coordinator position. While the Events & Membership Coordinator, she successfully managed the transition of organizers and produced Run by the Sea and Open Streets Santa Cruz. She attended UC Santa Cruz and played Division III intercollegiate soccer all four years. She received a degree in Politics with a minor in Philosophy. Janneke has experience in community organizing and the nonprofit sector as the founder of The Inspiring Enterprise, an accelerator for social ventures. She grew up visiting family in the Netherlands and dreams of, one day, having a network of bike highways across the United States.



Tawn Kennedy - Youth Programs Director

Tawn directs youth programs for Bike Santa Cruz County. He attended Santa Cruz High and UCSC, where he received a BA in Community Studies. After graduating, Tawn coordinated school gardens, ran a teens-as-teachers environmental education program, and trained UCSC undergraduates to teach sustainability-focused seminars. In 2010, he joined the team at Bike Santa Cruz County.  In his free time he makes art, writes poetry, and hangs out with redwoods.




Eric guerrieri - Events and Membership Coordinator

Eric joined the Bike Santa Cruz County team as the Events & Membership Coordinator in early 2018, following a position managing the volunteer program at Ecology Action.  Born and raised in Kansas City, Eric moved to the Bay Area following high school and eventually settled in Santa Cruz to attend UCSC, where he received a degree in Politics with a focus on environmental policy.  Although he has been an avid cyclist from a young age, it was during his time at UCSC that he developed a full-blown passion for both mountain and urban biking, bike advocacy and sustainable transportation issues.  In his free time he can be found playing guitar, reading science fiction, running a Netflix marathon or riding singletrack on his trusty Santa Cruz Superlight.


Board of directors




Greg works as a product designer and inventor for the solar company SunRun Inc. and has been a Steering Committee Member since 2008. He was the Executive Director of the Silicon Valley Bicycle Coalition in 2001, and later transitioned to Board President and hired full time staff.  At the time, SVBC’s budget was around $12k per year and now is just shy of one million.  Greg has also served on the board of the San Luis Obispo Bicycle Coalition and Bay Area Bike Coalition, and it passionate about the continued growth of the movement here in Santa Cruz.  He is currently Chair the Santa Cruz Group of the Sierra Club and his couch bike is a fixture at local bike events.


Steve Lustgarden:

Steve has been a Bike Santa Cruz Steering Committee member for 12 years. He recently retired from CCOF (California Certified Organic Farmers), where he was the Chief Operations Officer, and he assists Bike Santa Cruz with budgeting and fundraising strategy. Steve rode across southern India for six months in the early 1990s on a Chinese-made one-speed bicycle.




Connie Wilson:

Connie has been a Steering Committee member since 2008, and is a registered nurse in the county. She has been biking to work for 37 years here in Santa Cruz, not including her commutes during college, and is a dedicated Bike to Work Day volunteer. Connie was a member of the City of Santa Cruz Bicycle Committee, and helped write the 2008 Bicycle Transportation Plan for the City. She wants to support safe biking for all and believes that advocacy contributes strongly to making our community a better place to live and bike.



Matthew Greenfield:

Matthew has been a Bike Santa Cruz Steering Committee member since 2013. He is is a product manager at Loto Labs, Inc. Matthew advises Bike Santa Cruz on all of their communications needs, and is passionate about helping small organizations to thrive.





Pete Whitford:

Pete started his career as an Industrial Engineer, and moved to California to attend the Green MBA program at Dominican University. Since 2010, he has been working with Ecology Action in zero waste and energy efficiency programs. He is currently a Senior Energy Analyst with Ecology Action. Pete bikes to work daily and takes breaks for road and mountain rides whenever he can. In 2015, he toured for 2 weeks in the Lake District of Patagonia, crossing over the Andes from Chile to Argentina.




Amelia conlen:

Amelia has worked with the City of Santa Cruz since 2016 as a Transportation Coordinator. Prior to joining the City Amelia was the Executive Director of Bike Santa Cruz County, where she led campaigns for the county's first green lane treatments, initiated a name change and rebranding, and helped to grow the organization's budget and programs. Amelia has a Bachelor's degree in Community, Environment and Planning from the University of Washington, and studied bike planning in Portland, Oregon and Groningen, Netherlands. In her free time, Amelia enjoys reading, cooking, and riding mountain and road bikes all over Santa Cruz County. 


Joel Smith:

Joel Smith is the Vice President of Sales and Marketing for Alchemy Bicycles. He earned his BA from University of California Los Angeles and was previously the General Manager at X-Fusion Shox in Santa Cruz and the owner of Tomac Mountain Bikes in Lincoln, Nebraska. Joel has personally seen the impact bike infrastructure has on the health and vibrancy of communities in Europe. He is primarily a mountain bike rider in Santa Cruz County, but has a young family and wants to help Bike Santa Cruz County achieve its goals and make Santa Cruz County a safer place to bike so he can bike safely with his children.


kristen lee:

Kristin Lee works as the Program Manager at the UC Santa Cruz Office of Sustainability. She earned her BA at Dickinson College in Environmental Studies and a Masters in Public Administration in Public Affairs from University of Texas, Austin. Kristin hopes to blend her passion for biking with giving back to her community. She hopes to use her skills in grant writing, community outreach, policy development, and program management and implementation to grow Bike Santa Cruz County and its positive impact.


robert singleton:

Robert Singleton works as the Executive Director for the Santa Cruz County Business Council. He earned his BA from University of California Santa Cruz in Politics, was recently nominated to the City of Santa Cruz Planning Commission, and serves on the Board for New Way Homes. Robert believes in the mission of Bike Santa Cruz County to increase bike ridership throughout the County. He is specifically interested in improving bike and pedestrian infrastructure and designing more walkable and bikeable communities. He will use his work as the Executive Director of the Business Council to grow Bike Santa Cruz County’s business relations.